Elma Skin Care is a London-based luxury, natural cosmetics brand that specializes in creating high-end beauty products made with natural ingredients. To enhance their product presentation and create an image of premium and natural cosmetics, the client engaged us, Studio Politowicz, to create a series of packaging renderings.
Creating a luxurious and high-end aesthetic that accurately reflects the brand's values and products was a key aspect of the project. We achieved this by using various visualisation techniques, such as moodboards and inspirations, to create a cohesive look and feel for the brand.
The renderings that we created were used as background for product presentation and our final output became an important tool to communicate the premium feel of the brand, supported by its natural ingredients. In the end, we delivered a set of visually stunning and highly effective packaging renderings that effectively communicated the brand's message.
In addition to the luxurious and high-end aesthetic, we also made sure to incorporate natural elements that reflect the ingredients used in the cosmetics. We used imagery of coconut and other plants to represent the natural ingredients found in the products. To further emphasis on this, we also created a color system that is inspired by natural elements. This helped to reinforce the brand's message of using natural ingredients in their cosmetics. We also added textures that mimic natural materials like wood, stone, and fabrics to enhance the overall visual appeal of the renderings. The combination of these elements helped to create packaging renderings that are not only visually striking but also effectively communicate the brand's use of natural ingredients.