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I proposed a new stand design to Radaway as they aimed to showcase their new range of products at a fair. The main theme of the stand was centered around colors, with four different shower enclosures displayed in white, black, gold, and chrome. To maximize the product exhibition space, we suggested a stand architecture that created a closed environment.
FACTS
Fair stand for Radaway at 4DD Katowice
2020
The fair stand design, created for Radaway for the 4 Design Days event in Katowice, Poland.
Team
Design: Weronika Politowicz
Development: Weronika Politowicz + Smart Design Expo Technical & Project Management Teams
Status
Deployed
Responsibilities and tasks
Understanding the client's brand and requirements;
Concept development and design: sketching, modelling, detailed drawings;
Material selection and budgeting;
Coordination with vendors and contractors;
Project management;
On-site supervision
To enhance the overall design, a semi-transparent copper mesh was used for the frieze. The stand structure itself was kept simple and minimalistic, allowing the products to be the main focus of the display. The stand was designed to be both attractive and inviting from the outside, while maintaining an air of mystery and intimacy to encourage visitors to enter.
The proposed assembly method enabled the construction team to maximize the reuse of construction materials for the stand. By employing raw materials like MDF and copper mesh, we were able to develop an eco-friendly and sustainable solution for the project. This approach not only minimized waste, but also aesthetic effect to the design, emphasizing the raw beauty of the materials.
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TAGS
SPATIAL DESIGN | FAIR STAND DESIGN | FAIR BOOTH CONCEPT | EXHIBITION DESIGN
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