This was more than just a showroom. Over the course of a year, we worked closely with the Arrocco team to build an entire brand from the ground up — one that could live across space, object, and image.

Our role covered full creative and visual direction. We designed 13 original furniture collections, 2 large-scale showroom interiors (500 m² each), a complete brand identity, catalogues, printed sales materials, product styling, photography direction, and more.

It was a rare opportunity to shape every detail — from concept to final execution — and to treat the space not just as a container for products, but as a living expression of the brand’s values. The trust placed in us by the client allowed for deep creative authorship and consistency at every level.

This project marks a shift in our studio’s trajectory. We’re no longer just designing objects — we’re designing how stories are told.