Manifesto

Creative work within the commercial domain that is design (or, product design, design of utilitarian forms, industrial design) is always an incomplete process, because it does not allow for the act of creation to end in the only form in which true creativity has a chance to emerge — that is, in a form where the creator remains in full responsibility for the work being made.That responsibility goes beyond the intellectual domain and must remain connected to the senses and the experience of feeling, the instinctual experience, an experience stripped of logic, yet full of unconsciousness, passion, instinct, and magic.

Design ist tott — or rather, it was never truly alive. The language of design has run its course; it fulfilled its function of drawing attention to the democratic aspects of crafting everyday objects, it expanded the concept of applied art to meet the capitalist demands of the market, and then transformed into a self-destructive entity, a sales tool, a new form of decoration.

For us, design is a medium — an unusual one, as it contains within itself the process, the path, the outcome, and its consequences. That’s why our goal is not to create pretty images, and the result of our work is not a fixed form. The goal, the medium, and the expression of our work is feeling. Ours, as creators, and others', as receivers. We are not experts in everything, but within the continuity of the creative process we find ways to take responsibility for the entirety of the creative vision, which remains in correlation with the market, the world, the air, water, spirituality, love, money, the cat, the dog, the aunt, and the uncle. We use many tools, we rely on the support of specialists, and we use our intuition. We are not afraid of being replaced by artificial intelligence, because art cannot exist apart from the artist.

Re-enchantment is a new step for us — a romanticized life that doesn’t need an original design, high quality, or storytelling, but rather feeling, impulse, and nostalgia. Only by fulfilling these conditions we can create objects, spaces, signs, and symbols that endure, that carry value, and that are truly timeless and sustainable, because of the subjective value they hold.

We don’t sell decoration, but vision and creative responsibility.